Douglas Michele Turco and researchers at the University of Guyana and DeSales University studied the consumer behaviours of tourists to the 2007 Cricket World Cup in Guyana.
Cricket World Cup visitor groups spent (on average) $US 1 902 for lodging, $US 934 for food and beverage, and $US 439 for retail shopping in Guyana. Additional spending included stadium purchases ($US 248), local transportation ($US 379) and other ($US 475). Cricket World Cup visitors in Guyana averaged three persons in group size and stayed 7.65 nights. Daily per person visitor spending averaged $US 191. By comparison, daily average per person spending for the 2003 Cricket World Cup in South Africa was $US 190.
Full results of the study may be requested via electronic mail: douglasmicheleturco@gmail.com.
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